History of Lacoste and Why it’s a popular brand today
All about Lacoste.
Lacoste is a popular French fashion brand that was founded in 1933 by René Lacoste, a former French tennis player. The brand is best known for its signature polo shirts, which feature the iconic green crocodile logo embroidered on the chest. Today, Lacoste is a global brand that offers a wide range of clothing, footwear, and accessories for men, women, and children.
History of Lacoste
The history of Lacoste began in the 1920s, when René Lacoste was one of the most successful tennis players in the world. He won several Grand Slam titles and was known for his aggressive playing style and his tenacity on the court. However, at the time, tennis attire consisted of long-sleeved shirts, ties, and trousers, which were uncomfortable and restrictive for players like Lacoste. In 1927, he designed a short-sleeved, lightweight polo shirt made of breathable cotton that was both comfortable and stylish. This was the first Lacoste polo shirt, and it quickly became popular among tennis players and fans alike.
In 1933, René Lacoste teamed up with André Gillier, the owner of the largest French knitwear manufacturing company, to create a brand that would produce and market the Lacoste polo shirt. The brand was called La Chemise Lacoste, and its logo was the now-famous crocodile, which was inspired by René Lacoste’s nickname “the crocodile” due to his tenacity on the tennis court. The first Lacoste store opened in Paris in 1933, and the brand quickly became known for its high-quality, comfortable, and stylish polo shirts.
Over the years, Lacoste expanded its product line to include other types of clothing, footwear, and accessories. In the 1950s, the brand introduced the “Chemise à Manches Courtes”, a short-sleeved button-down shirt that was popular among men at the time. In the 1960s, Lacoste launched its first line of women’s clothing, including dresses, skirts, and blouses. In the 1970s, the brand started producing tennis shoes, and in the 1980s, it launched a line of fragrances.
Lacoste at Present.
Today, Lacoste is a global brand that is recognized for its classic, preppy style and high-quality products. The brand’s polo shirts are still one of its most popular items, and they are available in a wide range of colors, styles, and fabrics. In addition to clothing, Lacoste also offers a variety of footwear, accessories, and fragrances for men, women, and children.
One of the reasons why Lacoste is a popular brand today is because of its rich history and legacy. The brand has been around for almost a century and has a strong association with tennis and other sports, which gives it a sense of authenticity and credibility. The crocodile logo is also instantly recognizable and has become a symbol of the brand’s quality, style, and sophistication.
Another reason why Lacoste is popular is because of its focus on sustainability and ethical manufacturing. The brand has implemented several initiatives to reduce its environmental impact, such as using recycled materials and reducing water consumption in its manufacturing processes. Additionally, Lacoste has a Code of Conduct that outlines its commitment to fair labor practices, and it works with suppliers to ensure that they comply with these standards.
In conclusion,
Lacoste is a popular brand that has a rich history and legacy, and is recognized for its classic, preppy style and high-quality products. The brand’s polo shirts, in particular, have become iconic and are still in demand today. Additionally, Lacoste’s commitment to sustainability and ethical manufacturing practices has helped to enhance its reputation and appeal to socially-conscious consumers.